Five Simple Tips for an Effective Marketing Strategy
Strategy is key. It doesn't matter what you're doing in life; driving, cooking, building. Without a goal, the right tools, and a plan, you're not likely to achieve anything.
In marketing, off-the-mark attempts to reach your audience is a waste time and money.
That's why strategy is central to everything we do. Where many agencies do lots of "things". We take the time to learn which "things" will help you succeed. It's not about what kind of marketing you do, it's about why you're doing it at all. We follow five simple rules to ensure success.
1. Know Your Audience
Sounds fundamental, right? Well, with the amount of data and tracking mechanisms available today, you can take "knowing your audience" to a whole new level. The more you can focus your marketing efforts on the right people, the more success you'll have.
Connecting the online and offline channels your audience uses, and analyzing how people interact with your brand can help you develop better segmentation and targeting. This will improve the performance of all of your marketing efforts, and save you money on advertising. Today, you can go way beyond basic demographics and traffic reports. Dig deep into things like psychographics, user behavior, intent signals and predictive analytics. It's intense, but it's invaluable.
2. Have a Genuine Message
In a world of instant communication, real-time reviews and tech-savvy consumers, it's impossible to hide behind complicated and misleading marketing messages. If you really want to succeed, capitalize on your brand's strengths and your competitor's weak points. Don't be afraid to be transparent, consumers will put more trust in your brand. Be genuine in your advertising, and back it up with your products and services.
3. Embrace Your Position
Even if absolute domination is your end-goal, knowing your current market position can help you take steps towards your goal. Tackle accomplishable tasks that are designed to inch you forward. Understand your competitors and budget for small wins that will improve your brands stature. Being realistic and making strategic moves will save you money and wear down competitors.
4. Respect Data
Numbers don't lie. Digital marketing and modern advertising platforms have made it possible to truly understand how people interact with your brand. Most businesses don't exam data enough, and even some that do don't take action on what they see. Digging deep into your website, social and advertising data can unleash powerful insight that can radically improve the way you invest in marketing. Massive wins are hiding in your data right now, use it.
5. Be Agile
Technology moves at a much faster pace than most businesses. Reduce the number of big bets you place on advertising and technology, and reinvest that time and budget on innovation. Plan on things changing frequently, and don't get too invested in anything that hampers your ability to pivot quickly. Marketing, ad platforms and the way people consume media will continue to evolve for the foreseeable future, stay ahead of the curve with an agile marketing plan.